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Your baby's skin is very sensitive and so it's important you care for it properly. Dr Sarah Jarvis explains: "Old skin is being rubbed off the surface of your body and new skin is being formed all the time. But your baby's skin is thinner and more vulnerable than yours so needs looking after." Wash new clothes before you put them on your baby to avoid irritation.
Comfort Pure is specially designed for your baby's delicate skin. It is accredited by the British Skin Foundation. Indy Rihal from the British Skin Foundation explains: "Babies skin begins thin and delicate and thickens as the baby grows older. It is physically fragile and prone to irritation." To find out more about Comfort Pure products visit their website.
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